The European Commission – Directorate General for Internal Market, Industry, Entrepreneurship and SMES - organised the Food Tourism Conference and B2B Event with the participation of 237 companies, clusters and Institutions from all over the world.
In the framework of the   European Food Tourism Week, and on the occasion of the Universal Exposition Expo Milan 2015, this Event was meant to bring together the main players in the tourism and food sector (industry representatives, international organisations, NGOs, opinion leaders, small businesses, and national and regional authorities) with the following objectives:
  • to provide information on the European Commission policies  in preserving and promoting the European know-how in food production, quality food and the quality schemes known as PDO (protected designation of origin), PGI (protected geographical indication) and TSG (traditional speciality guaranteed)
  • to discuss about the food tourism trends
  • to allow players of the food tourism industry to meet and discuss concrete business opportunities and cooperation projects during the B2B Session

Results achieved

Participants 237
Participating Countries 40
B2B 242
General Satisfaction Rate 87%
No. of partnership agreements (after 3 months) 6
No. of ongoing negotiations (after 3 months) 78
Rate of outcomes on B2B 69%


  • Institutions dealing with tourism and territorial marketing
  • Tourism associations, tour operators, touristic agencies
  • Companies in food and tourism industry, with special regard to PDO, PGI, TSG
  • Clusters and consortia dealing with food and tourism
  • Product Clubs
  • Hotels and other hospitality groups and chains


Bilateral Talks

  • Participants106
  • Meetings Requested464
  • Meetings Accepted156

Profile views

  • Before Event10095
  • After Event745577


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Assisted by

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Milan, Corso Magenta 61